Singapore Pools has played an important role in gradually changing the turbulent, risky gambling scene since its formation. Its responsible gaming ethos is aimed at helping players play responsibly and within their means, and to avoid problem gambling. It also upholds selfregulating guidelines to ensure its business operations are run effectively day-to-day. In addition, it is a socially responsible organisation that contributes to the community.
The company was established in 1968 and operates Singapore’s legal gaming operator. Its revenues are channelled through its parent, the Tote Board, to fund charitable donations and worthy causes in Singapore. Its business model focuses on lottery games such as Toto and 4D, as well as sports betting and Singapore Sweep. Its nationwide network of more than 300 branches and authorized retail outlets offer these games to consumers.
As the company continues to digitalise its operations, it was imperative that its IT infrastructure could keep pace. However, the IT environment was fragmented, preventing the team from diagnosing and remediating issues fast. It was also difficult to identify root cause of issues.
This is why the company opted for IT service management (ITSM) solution from OCI. The solution allowed them to standardise processes across their IT environments, ensuring faster resolution and improved IT service levels. Moreover, it helped the IT team to unlock additional capacity to handle peak season demand for online gaming and betting services.
With the implementation of the ITSM platform, the company was able to improve operational efficiencies and support its efforts to collaborate with the authorities in fighting illegal gambling activities. The platform also allowed them to provide a more secure and reliable online gaming experience for its customers.
In addition to these improvements, the IT team was able to enhance its IT service quality by using the OCI ITIL-compliant processes and automated workflows. Moreover, the ITSM solution enabled them to reduce manual processes that were time-consuming and labour intensive, which in turn improved their productivity.
Lastly, the platform allowed them to improve their customer experience by offering bettors more features to help them make informed decisions and maximize their winnings. Among these features are live-betting and live-streaming, which allows bettors to bet on events in real-time while watching the game from their own devices. The apps are available for both iOS and Android gizmos.
In the future, the company will continue to expand its IT infrastructure and offer more services to its customers. This will include the launch of a new sports betting app. This will enable bettors to place bets on a variety of events and win cash prizes based on the outcome of the game. Moreover, the app will allow bettors to track their winnings and make payments. It will also allow bettors to view results and statistics for all the games offered by singapore pools. The app will be free to download and use by all bettors in Singapore.
