Singapore Pools – Digital Transformation and COVID-19

Gambling Blog Feb 20, 2025

sgp pools is a legal betting operator that offers a safe and secure platform for placing bets. It has many different features and is certified to the WLA responsible gaming framework level 4. It accepts players from all over the world, including Singapore citizens and permanent residents who are at least 21 years old. Its services include Toto, 4D, sports betting, and more. In addition, the company also provides a mobile app and a live streaming service.

Yeo Teck Guan, CEO of Singapore Pools, discusses change management during the COVID-19 pandemic and the digital transformation strategy his team is spearheading to shift Singapore Pools from a legacy organisation to an agile and customer-centric business. He explains that the company is able to use PoolzConnect, its IP-based telephone service, to automate processes and make it easier for customers to onboard, manage their accounts and bet online. It has also been instrumental in helping Singapore Pools work with the authorities to combat illegal gambling activities.

He believes that this initiative will also enable the company to better meet its customer demands and respond faster to changes in the market. This is particularly true given that COVID-19 has accelerated the pace of digital adoption and raised the profile of cyber security threats. Yeo points out that, in this environment, the company needs to ensure that its staff are able to identify and report cyber attacks quickly.

The company has been able to deploy PoolzConnect thanks to the support of its technology partners, a strong project management team and a clear definition of what was required. It has already been rolled out to more than 80% of its retail branches, and it is expected that all outlets will be on board by the end of this year. The service will enable customers to bet on their favourite events while watching the game, and will also allow them to view their winnings instantly.

As a leading international betting operator, sgp pools is committed to providing a fair and safe gaming experience for all customers. All bets are placed in a central pool and payouts are distributed according to the total pool size and number of winners. It is a trusted brand with high standards of governance and compliance, and has won multiple awards for its innovative offerings. It is also a founding member of the World Lottery Association and is certified to the WLA responsible gaming framework level 4.

The website of sgp pools is easy to navigate and has all the information you need to place your bets. It offers a wide variety of events, including football matches and basketball games. There are also a range of payment options, including online banking and eNETS. The first two options require a small transaction fee, while the last option is free of charge. In addition, you can pay by cash at Singapore Pools branches. In order to deposit or withdraw money, you must present identification documents.