The more people place bets on the various lottery games and football, horse-racing and motor-racing products that singapore pools offers, the more revenue the organisation collects. That translates into greater surpluses to be given back to the community, which is at the heart of the company’s mission. But it’s also a fine line to walk: too much gambling can have adverse psychological effects, especially when the winnings are significant.
The organisation’s top management is well aware of the dangers and tries to strike the right balance. It is also mindful of the need to remain competitive, so it can continue to attract and retain the best talent. It is not a small task, as the company competes with other companies for the same pool of talent in Singapore and around the world.
As a responsible operator, singapore pools strives to ensure that its products and operations are safe and secure for all users. It has a robust risk-management framework in place to mitigate against risks and has a strong commitment to responsible gaming.
One of the main ways it does this is by working closely with government agencies, community organisations and other stakeholders to educate and empower people on how to play responsibly. In addition, it supports responsible gambling by raising awareness and promoting self-exclusion through its online platforms. It is also active in the community by partnering with NGOs to dovetail responsible gaming messages into their programmes and working with the National Addictions Management Service to promote and provide counselling services for problem gamblers.
Another way the company gives back to the community is through its sponsorship of the Business Times Corporate Golf League, which is in its 11th year this year. The event sees companies from a wide variety of industries come together for a day of golf and networking.
Founded in 1968, singapore pools is owned by the Tote Board, a statutory board under the Ministry of Finance, and sells its betting products through an extensive network of retail outlets including supermarkets, convenience stores, football clubs and provision shops. Its retail outlets are also equipped with self-service machines that enable customers to check their account status and make deposits.
As the company continues on its digitalisation journey, it is mindful of the need to stay ahead of emerging gaming trends in order to be effective in stemming leakages to illegal operators while maintaining strict regulatory standards. To achieve this, it is leveraging Oracle Cloud Observability and Management to enable it to troubleshoot issues quickly, minimize outages and reduce disruption. Its move to OCI has already enabled it to resolve issues in minutes, compared to hours previously. It has also improved visibility of its entire technology stack and eased management complexity. This enables the company to improve operational efficiency and increase productivity. OCI’s out-of-the-box dashboards and insights also enable it to continuously optimise system resources in real-time. This is how singapore pools continues to deliver on its vision of being a leading responsible gaming operator.